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f-stop Announcements

September 30, 2021

We followed f-stop ambassador Dany Eid on his most recent adventure throughout Namibia.

Tagging along with Ambassador Dany Eid


Dany only had two weeks to cover as many locations as possible which came with some challenges along the way. In Namibia, Dany was exploring his medium format camera in the Sukha pack as a Fuji and f-stop ambassador.

Additionally, he's beginning to prepare for a series of landscape photography workshops in Namibia and needs to get familiar with the country as well as the locations. f-stop traveling visual storyteller Lena Oberhofer followed Dany on his adventure and together they had an amazing time.

Stay tuned and follow us on YouTube and Instagram to see and learn more about this journey along with the challenges.


June 8, 2021

Artists Unite to Raise Awareness of the Threats Environmental Changes Pose on World Ocean Day

f-stop through Print for a Cause, and PangeaSeed Foundation Production Release for pre-sale "Sea Change."



Today, f-stop announced it is in partnership with PangeaSeed Foundation to raise awareness of the threats to our oceans. Print for a Cause, an f-stop operation, will be selling a large-format artbook to raise funds that will support the PangeaSeed Foundation's education and awreness efforts. "Sea Change," the large format book available now for pre-order.

You can read the full text of the press release here: Artists Unite to Raise Awareness of the Threats Environmental Changes Pose on World Ocean Day

“f-stop began operations in 2006 with a clear mission. We wanted to provide visual storytellers – photographers and videographers – a true technical backpack configured and designed specifically to safely carry and protect their camera gear. f-stop was the first camera bag manufacturer to utilize a modular system of inserts to protect gear. These inserts, called internal camera units, fit inside f-stop bags and are easy to secure and modify. The objective was to provide photographers the flexibility to use one high-quality bag for any assignment or project,” said Chris Osborn, Marketing Director at f-stop.


May, 2021

f-Stop Celebrates Its 15th Anniversary with a Site-Wide Sale Starting 24th of May

f-stop Celebrates its 15th Anniversary with Site-Wide Sale



Today, f-stop announced the start of its 15 Year Anniversary celebration – 15 Years of Adventure, 15 Days of Savings. Customers can save 15% off any order by going to www.fstopgear.com. Customers only need to use the code “15years” at checkout to claim their 15% off discount.

You can read the full text of the press release here: f-stop Celebrates Its 15th Anniversary with a Site-Wide Sale Starting 24th of May

“f-stop began operations in 2006 with a clear mission. We wanted to provide visual storytellers – photographers and videographers – a true technical backpack configured and designed specifically to safely carry and protect their camera gear. f-stop was the first camera bag manufacturer to utilize a modular system of inserts to protect gear. These inserts, called internal camera units, fit inside f-stop bags and are easy to secure and modify. The objective was to provide photographers the flexibility to use one high-quality bag for any assignment or project,” said Chris Osborn, Marketing Director at f-stop.


May, 2021

In 2018 the Japanese premium monitor manufacturer EIZO produced the first edition of their tutorial film series “Colourclass” on the Lofoten islands in Norway. In the second edition they traveled in the opposite direction of the globe, explored the beautiful country Namibia and shot eleven tutorial videos. Like 2018, they relied on f-stop gear transporting their extensive equipment.

Music in this video:
In the Red Soil, performed by Bonnie Gracem licensed to YouTube by Epidemic Sound (on behalf of Epidemic Sound); Epidemic Sound Publishing


March 26, 2021

Long time f-stop friend and collaborator Jonny Zeller 2nd Unit Directs Netflix #1 Movie
Netflix Releases Deadly Illusions

“Working on this film was an amazing experience. Director Anna Elizabeth James and I have talked about collaborating together for years, so I love that we were able to come together on this one. It felt like we were always so in sync.” – Jonny Zeller, 2nd Unit Director

When the mental and emotional trauma from Grammer’s character, Grace manifests in a variety of ways, she begins to interfere in the lives and love between Davis and Mulroney. “This cast was a dream to work with. Working with industry vets Kristin and Dermot was a dream. It was fascinating to see them embody these characters and bring them to life,” said Zeller.

Netflix released the film on March 18, 2021 and has held the #1 spot for movies on Netflix for the first six days. Watch the Deadly Illusions trailer.


January 25, 2021

f-stop Celebrates 15th Anniversary


f-stop announced 2021 marks it's 15th year in business.

"We plan to celebrate this achievement all year. Over the last 15 years, we've survived and even thrived during extreme economic cycles. The brand is strong, and we've worked hard to keep it strong. Along the way, we've maintained our commitment to excellence, and we look forward to a fun and exciting 2021. 2020 was a tough year, but f-stop leaned into the challenges, had our best year ever, grew our business and team and continued to add world-class photographers to our ambassador program," noted f-stop COO Audrey Kinsler.

f-stop will be making an announcement soon about a 15 Year Anniversay promotion!


February 19, 2021

The f-stop Sustainable Packaging Initiative


f-stop Implements Total Commitment to Sustainability

f-stop has always been an industry leader in quality, innovation and design. Now f-stop steps to the foreground in it's commitment to sustainability. We've always been dedicated to sustaining the environment. Our camera backpacks and camera bags are built to last so they do not end up in a landfill someplace. We've never used single use plastics in any product, and we are aggressively phasing out all such plastics in our supply chain. As technology improves, so do the means by which the depth and character of our commitment take shape in new products and packaging.