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f-stop Announcements

March 26, 2021

Long time f-stop friend and collaborator Jonny Zeller 2nd Unit Directs Netflix #1 Movie
Netflix Releases Deadly Illusions

“Working on this film was an amazing experience. Director Anna Elizabeth James and I have talked about collaborating together for years, so I love that we were able to come together on this one. It felt like we were always so in sync.” – Jonny Zeller, 2nd Unit Director

When the mental and emotional trauma from Grammer’s character, Grace manifests in a variety of ways, she begins to interfere in the lives and love between Davis and Mulroney. “This cast was a dream to work with. Working with industry vets Kristin and Dermot was a dream. It was fascinating to see them embody these characters and bring them to life,” said Zeller.

Netflix released the film on March 18, 2021 and has held the #1 spot for movies on Netflix for the first six days. Watch the Deadly Illusions trailer.


January 25, 2021

f-stop Celebrates 15th Anniversary


f-stop announced 2021 marks it's 15th year in business.

"We plan to celebrate this achievement all year. Over the last 15 years, we've survived and even thrived during extreme economic cycles. The brand is strong, and we've worked hard to keep it strong. Along the way, we've maintained our commitment to excellence, and we look forward to a fun and exciting 2021. 2020 was a tough year, but f-stop leaned into the challenges, had our best year ever, grew our business and team and continued to add world-class photographers to our ambassador program," noted f-stop COO Audrey Kinsler.

f-stop will be making an announcement soon about a 15 Year Anniversay promotion!


February 19, 2021

The f-stop Sustainable Packaging Initiative


f-stop Implements Total Commitment to Sustainability

f-stop has always been an industry leader in quality, innovation and design. Now f-stop steps to the foreground in it's commitment to sustainability. We've always been dedicated to sustaining the environment. Our camera backpacks and camera bags are built to last so they do not end up in a landfill someplace. We've never used single use plastics in any product, and we are aggressively phasing out all such plastics in our supply chain. As technology improves, so do the means by which the depth and character of our commitment take shape in new products and packaging.